Creating content for clothing brands doesn't have to mean choosing between photography and video. With the right workflow, you can capture both in a single shoot, even when you're working solo.
In this shoot, Samuel Bouret walks through his process for creating e-commerce photography and social media video content for apparel brands. From wide, medium, and close-up compositions to gimbal movement and natural model direction, the goal is to keep the production simple, efficient, and consistent while creating a complete content package for brands.
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