Molly Sims isn't trying to conceal her disappointment. After Jones Road Beauty announced a new makeup line called "Wide Awake," the model called out the brand and its founder Bobbi Brown for using the same name as she did for her YISE brand’s best-selling under eye cream. “I don’t normally post stuff like this,” Sims, who founded YISE in 2023, said in a video shared to Instagram Sept. 19, “but over the last few days, I’ve had friends, customers, brand partners, retail partners DM, text, and email me that a brand that I love use and support not only use the exact name of a product I launched two years ago, but also their marketing copy and campaign feels a little too close to home.” Addressing Jones Road Beauty founder Bobbi Brown specifically, she added, "I can’t explain how disappointed—honestly, sad and hurt—I am to see this from another female founder who I’ve known for years and have looked up to in this industry." Brown responded by saying the company would be changing the name. F...