Sounds like something worth sharing. 🎧 Singer #ShanYichun embraces the moment in our new campaign, Live Your Story.   🎶: "Lil Sis" by #ShanYichun  Your style. Your soundtrack. Your story. They all help express who you are. This season, we're celebrating the moments where they all come together. Welcome to Coach’s Fall 2026 Campaign: Live Your Story. #CoachNY #CourageToBeReal  Check out the Tabby bag Shan Yichun is wearing: coach.com/shop/women/collections/tabby  Read more about the campaign: on.coach.com/LiveYourStory Shop the full collection at Coach: on.coach.com/Live-Your-Story Find out more and shop our bags, clothing and more on coach.com Creative Agency: APE_CC  Creative Strategy: Mandai Loop  Photographer: Elaine Constantine  Director: Vince Haycock  DOP: João de Botelho  Movement Director: Paul Sadot  Production Company: Somesuch  Stylist: Olivier Rizzo Music: Shan Yichun · “Lil Sis”​ Hair: Zhao Wenzhi Makeup: Xue BingBing