What happens when two people obsessed with acoustic tone come together to solve the same problem? In this conversation, Robi Johns, Senior Product Development Manager at Gibson Acoustic, and Lloyd R. Baggs, founder of Baggs, discuss a shared mission: creating a pickup that finally captures the true voice of an acoustic guitar when amplified. Hear the story behind HiFi DNA™, the challenges they set out to solve, and how years of innovation led to a new approach that preserves more warmth, detail, dynamic range, and personality. Your sound, in higher definition. Watch the full conversation and learn more about HiFi DNA at the link in bio. #Gibson #Baggs #HiFiDNA