If the electricity token thread brought you here, welcome. Here’s who’s behind it. I’m Susan Gatura, and I read the numbers people are told to simply accept. The ones on your receipts, your payslip, a company’s books, a government’s press release. I show you what they actually say, not the headline version they hope you stop reading before. Here’s what doing this across sectors has taught me. The problem is the same everywhere. Retail, media, renewable energy, healthcare, the NGO world. I’ve worked inside all of them, and every time it is the same story underneath: messy data, decisions made on guesswork, and numbers nobody has stopped to interrogate. Data does not care what industry you sit in. The questions that unlock it travel. Today I run phoenixanalyticsafrica , where we turn that messy data into decisions organisations can actually defend, and phoenixcultivateacademy, where we teach people to read their own numbers instead of waiting to be told what they mean. So tell me in ...