HOT BRANDS OF 2026: DEFI Snacks⚡🩷🍫 Tatyana Jones spent years as a marketer in big CPG, including Mars Wrigley, before launching DEFI around an ingredient she grew up eating in Ukraine: buckwheat. These decadent crispy bites made with real chocolate, sprouted organic buckwheat and whey + casein protein…with 25-26g of protein per bag and no fake sweeteners. The dark chocolate + pink Himalayan salt is delicious. DEFI won the 2026 award for Most Innovative Product Award from Mintel, as well as the Enthuse Foundation Grand Prize. She’s got 1,000 committed stores including Hy-Vee, Kroger, Wakefern, and a spot in UNFI’s prestigious UpNext program. And Startup CPG Founder, Daniel Scharff has heard very good things from a few other buyers lately. DEFI Snacks won a 2025 Shelfie Award for Best in Sport Nutrition/Protein. 🎉 Have you tried DEFI Snacks yet?! 👇 #DEFIsnacks #HotBrands #HealthandWellness #ProteinSnack #StartupCPG