1.4M followers. 20M+ views. $2M+ in TikTok Shop sales. And it all started with marshmallows… 🍡 In this episode of the Startup CPG Podcast, Lindzi Shanks, founder of XO Marshmallow, breaks down how she turned viral content into a real growth engine, built an organic social following, and created a brand people keep coming back to. From turning a negative comment into a 26M-view video to mastering TikTok, Instagram & YouTube, Lindzi shares what actually drives views, sales, and repeat customers. 🎧 Swipe through for key insights, then hit the link in bio to listen to the full episode! Follow xo.marshmallow for more on their journey! #StartupCPGPodcast #XOMarshmallow #CPGCommunity