27 GRANTS. ONE BIG OPPORTUNITY TO SHARE THE GAME. The Los Angeles Super Bowl LXI Host Committee, in partnership with the NFL Foundation, Los Angeles Rams and Play Equity Fund, has launched For The Love Of The Game — a legacy initiative designed to harness the momentum of Super Bowl LXI in 2027 and flag football’s Olympic debut at LA28 to create more opportunities for young people across Los Angeles to get active, stay healthy and play the game they love. At the heart of the program is the 27 Champion Grants Program: 27 grants for 2027. Grants will support organizations and programs working to expand youth access to flag football and physical activity — including programming, coaching, field access, transportation and equipment. If you’re helping young people get in the game, we want to hear from you. Applications are now open through October 16, 2026. Learn more and apply: LASuperBowlHC.com/27champions #SBLXILegacy #ForTheLoveOfTheGame #LASuperBowlHC