Your new reps shouldn't be practicing the pitch on live prospects. But in most sales onboarding, that's exactly what happens. A new rep reads the script, reviews the objection sheet, shadows a few calls, and gets handed leads. The first time they handle "I need to think about it" is in front of a real buyer. That isn't coaching. That's information. Real sales coaching means reps practice what they learned, then get feedback on how they actually performed. In our experience, reps need to deliver the pitch 40 to 50 times before they feel fully confident in it. If those reps happen on live calls, your prospects are paying for the learning curve. One thing to do this week: pull your script, top five objections, and top five FAQs. Have every new rep role-play them against at least three different customer profiles before they touch a lead. If you need help recruiting and ramping commission-based reps who are ready for live conversations, schedule a Sales Recruiting Planning Call: htt...