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Stop building a custom income plan for every new sales rep. Most founders onboard a rep by asking what they want to make, then trying to reverse-engineer the time, activity, and production it takes to get there. Every rep gets a different conversation. Different math. Different expectations. The problem isn't goal-setting. It's starting from a blank page every time. We help our clients build a few cookie-cutter income paths instead. For example, if your minimum income opportunity is $50K a year, you might map the top 20% at $100K, the top 10% at $150K, and the top 1% at $200K. Your numbers will be different, but the structure is the same. Then the conversation gets simple: "Here are the paths. Pick one, and I'll lead you and hold you accountable to it." This week, write down four conservative numbers for your opportunity: minimum annual income, top 20%, top 10%, and top 1%. Hiring the right reps is only the beginning. If you need help recruiting and scaling a stronger commissio...

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