confession: reapplying lip balm every 10 minutes isn't a personality trait, it's a red flag 🚩 the NEW Ultra Meltdown Mending Lip Gel doesn't ask for a re-apply every commercial break. long lasting 12-hour lip hydration* and improvement in lip fine lines and wrinkles** that keeps lips feeling comfy. #lipbalm #hydration *Results based on an instrumental study with product on vs. untreated. **Based on a clinical assessment on lip fine lines and wrinkles after 1 week with product on.