Your chapped lip era is officially over 👄 Meet NEW Ultra Meltdown Mending Lip Gel: 5-second relief from lip discomfort*, improvement in dryness/flaking/peeling, and 12-hour lip hydration** from a protective layer that just gets it. ❤️‍🩹 #lipbalm #hydration *Results based on a consumer test showing reduction in the feel of lip tightness/dryness. **Results based on an instrumental study with product on vs. untreated.