The success of a rodeo isn't just about the riders and livestock. It's also about the dirt. The Hondo Rodeo Fest spends months sourcing, testing and transporting the perfect mix to keep competitors and animals safe. For Hondo co-founder Blake Cody, who grew up around farms and heavy equipment, dirt is one of the most important and overlooked elements of producing a world-class rodeo. 📲 LINK IN BIO TO READ MORE