Hi, Barbie! 👋💕 “Mattel, Inc. is not a toy company. It’s a joy company.” Amazing insights on creating fan experiences and brand love from “Keeping Iconic Brands in Play” with Roberto Stanichi and Brittaney Kiefer. As the unofficial “Social Media Manager Barbie,” I was really looking forward to this session. I always loved Barbie as a kid and the Barbie movie inspired me to embrace everything I loved as a kid into my own personal brand. My brand is pink, play, and whimsy, and it’s all thanks to Barbie! ADWEEK #Brandweek