Expect these numbers to grow as the WNBA returns TONIGHT! 🏀📈⁣ ⁣ In 2026, the WNBA reached over 88.5M unique viewers to date to mark the most-watched season in its 30-year history. In fact, the W passed its 2025 number all the way before the All-Star break in June — which boasted a 44% YoY increase in viewership. 👀⁣ ⁣ The W is already the most-followed women’s sports league in the world with over 10M followers across socials, but it continues to optimize how it’s engaging with fans. 🫶⁣ ⁣ The success extends far beyond fans’ screens, with the league on pace for the most-attended regular season ever. 🏟️⁣ ⁣ There’s 30 games left before the postseason begins on September 27th, and with playoff seeding still TBD, expect these numbers to grow. Thirty, flirty, and absolutely thriving. 🎉⁣ ⁣ #womenssports #basketball #wnba #sportsbiz