For the last three years, staffing was the undisputed monster under the bed for haunt owners. But our 2026 Haunt Industry Report is in, and the numbers have officially flipped. 📉👻 Staffing has dropped to the #3 spot. So, what is keeping operators up at night? Marketing 😱 "Promoting your haunt" is now the #1 challenge, followed closely by "Finding new customers". We just dropped a massive breakdown on our blog detailing exactly why this shift is happening, how rising overhead costs are playing a role, and the strategies you can use to position your haunt as a "must-see" event this season. ➡️ Read the full analysis at scare.at/nightmare What is the biggest marketing hurdle you are facing this year? Let us know in the comments. 👇 #HauntIndustry #HauntedHouse #HauntPay #Haunters #Halloween2026