SONG WEILONG FOR GANT Gant has appointed Chinese actor and model Song Weilong as its first global brand ambassador from China, marking a significant evolution in the heritage label’s contemporary narrative. For the debut Autumn/Winter 2026 campaign, lensman Nick Yang captures Song in Beijing, lensing a series of character-driven portraits within a raw art studio setting. The visuals balance preppy Americana with modernized European sophistication, leaning heavily into Gant’s core DNA. Song effortlessly anchors the archival revival, wound in sharp classic tailoring, the essential cable-knit cricket sweater, and the iconic Oxford shirt. Yang’s use of natural lighting exposes both the refined textures of the clothing and the understated charisma of its new face, proving that faultless tailoring truly transcends geography. Brand Ambassador: Song Weilong songsongswl Brand: Gant gant Editor of article: Sure Korea surekorea ISSUE: September 2026 Sure Magazine suremagazine #SongWei...