TORRIDEN X CORTIS: EXPERIENTIAL RETAIL DRIVE IN SEONGSU As the initial ambassador buzz settles, Torriden is driving market momentum through a highly targeted retail offensive across Seoul’s Seongsu district featuring K-pop group CORTIS. Bypassing traditional digital ad spend, the brand is currently monetizing footfall across two main hubs: an interactive, diagnostic-led “Deep Dive News” concept zone at Olive Young N Seongsu Trendpot, and a transactional flagship pop-up at 17 Seongsui-ro 7ga-gil running through 31 December 2026. To maximize supply-chain efficiency across local drugstores, the campaign isolates high-velocity SKUs-specifically the staple Dive-In Hyaluronic Acid serum, the seasonal Balanceful Cica line, and entry-level Solid In lip essences-using gamified merchandise tiers to force high-basket impulse purchases, all anchored by the massive landmark billboard on the Seongsu Gamjatang building. Brand Ambassadors: Cortis cortis Brand: Torriden torriden_official Photograp...