BOTTEGA VENETA APPOINTS SONG HYE KYO AS GLOBAL AMBASSADOR Bottega Veneta has officially announced South Korean actress Song Hye Kyo as its new Global Ambassador. The appointment underscores a direct approach to reinforcing the Italian house’s market positioning through established regional talent. Song is a highly prominent figure in international cinema, known for a disciplined public image that aligns with the brand’s focus on understated luxury. For an estate that operates without visible logos, selection relies entirely on the individual’s personal alignment with product integrity. This partnership secures a direct link between the brand’s Milanese manufacturing legacy and critical contemporary arts sectors globally. It represents a structured commercial placement aimed at stabilizing long-term brand equity across major regional territories. Global Brand Ambassador: Song Hye Kyo kyo1122 Brand: Bottega Veneta newbottega Creative Director: Louise Trorrer louise_trotter_ Photogra...