The 20/60/20 Rule is something I repurposed from my days as a business consultant. To make change happen in a company - or a society - you don't need to change everyone's minds and behaviors. 20% of people are on board easily, 20% of people will never be. Focus on the 60% who are not super engaged in this particular issue. They will be moved by social norms, stories, humanizing of the issue. This 60% is what will make the difference. ⁠⠀ ⁠⠀ #ThePersonYouMeanToBe #DearGoodPeople #GoodishIsBetter⁠⠀