. Contrast contrastbrandagency - Contrast brings back the essence of Italy to Sainsbury's sainsburys . Register and Enter: worldbranddesign.com . Italian food has personality. Lots of it. So when refreshing the Sainsbury's core Italian rage the opportunity was to put more Italy back into the design. By stripping away the functionality and introducing a more modern Italian visual language, the range now feels more expressive, distinctive and delicious while remaining easy to shop. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesign #worldbranddesign #worldbranddesignsociety