. VIEWPOINT - Danissimo × Magnat: Uncompromising Indulgence by Viewpoint and Logika Moloka . Register and Enter: worldbranddesign.com . Viewpoint agency was tasked with creating packaging that would enhance the product's premium, dessert-like appeal and instantly convey the concept of a new multisensory experience, all while maintaining Danissimo’s recognizable identity and character. The design needed to highlight the collaboration with Magnum and establish a visual link to the ice cream without depicting the product literally; it had to preserve Danissimo’s essence without simply copying the standard design, while simultaneously making the new product stand out on the shelf. It was crucial to showcase the rich ingredients and creamy texture in an appetizing way, ensuring the packaging itself would spark a desire to try the new dessert. . #branding #brandidentity #branddesign #visualidentity #graphicdesign #graphics #logo #illustration #typography #packagingdesign #labeldesig...