Nike didn’t just sell products. It sold the feeling of being an athlete.
From Michael Jordan to Roger Federer and Tiger Woods, Phil Knight’s vision was to make consumers feel closer to the people they looked up to.
Has Nike lost sight of what made the brand so powerful in the first place?
#Nike #PhilKnight #BusinessOfSport
https://youtube.com/watch?v=9NHjzt9xNaM
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