Charlie and Charlie take a deep dive into Nike’s dramatic decline, as one of the biggest brands in sports faces falling revenue, a huge drop in market value and growing questions over what went wrong. They examine how Nike lost its focus on sport, the controversial shift towards direct-to-consumer sales and the leadership decisions now being reversed by CEO Elliott Hill. From product quality and the loss of wholesale relationships to Nike’s struggles in China and the rise of domestic challengers such as Anta and Li-Ning, they explore the forces reshaping the sportswear market. They also discuss Nike’s changing brand identity, its partnership with Colin Kaepernick and the wider debate around politics and inclusivity in sport. Can Nike rediscover the identity that made it so successful? And with competitors taking market share, can the sportswear giant rebuild its position? ---------------------------------------------------- Disclaimer: The content of this podcast is intended as com...