People still want the store experience. The daily stuff is another story. Andrew Yeager built in-store music programs for Gap stores worldwide, back when shoppers went in for the experience. He still thinks brick and mortar is worth investing in. He just thinks Chicagoland needs ten or fifteen solid store experiences, not 800 of the same store. His own example is Tom Ford. He would buy it at Macy’s first. When there is no time to go back, it’s Macy’s.com or Amazon. “Experiences are really important, but fulfillment of daily stuff will happen through Amazon, through this omnichannel perspective.” DM for links to the episode The PIMS Influence is a PIMS-produced podcast, hosted by mikeryan628 #ThePIMSInfluence #RetailStrategy #ConsumerExperience #BeautyBusiness