With the Laver Cup underway, we’re looking back at one of our favorite projects with @atptour - celebrating @rogerfederer’s retirement. Built around one question: what does greatness look like? We brought Roger’s reflections together with decades of career footage to celebrate an extraordinary career. The film went on to play across social, broadcast, and inside the O2 Arena during Roger’s retirement ceremony. It won the Musicbed Gold Award — and, most importantly, brought Roger to tears.