Allure editors leave no stone—or compact, palette, or tube—unturned when determining our Best of Beauty Award winners. And considering the number of submissions we receive (this year’s count was around 5,500), you’d be correct to assume that doing so takes a whole lot of time and commitment. Allure’s editor in chief Jessica Cruel is here to break down the process, from our rigorous testing to exactly what the iconic red seal means to us. Tap the link in bio to see all the 2026 Best of Beauty Award winners. #AllureBestofBeauty #BestofBeauty