Behind the scenes at PBR Teams: Anaheim! 🤠🐂 Our Sport Management students visited the Honda Center for an exclusive look at the marketing behind a major live sporting event with USF alum Mario Hirose ’03, Director of Live Event Marketing at PBR. Mario shared firsthand industry insight and some of the strategies that guide his work, including three key steps in marketing: awareness, consideration, and making sure it sticks. Students then had the opportunity to experience the event and see those ideas come to life in a live sports setting. A huge thank you to Mario and PBR for welcoming our students and sharing your knowledge with the next generation of sport industry professionals! #USFSportManagement #WeAreUSFSM 💚💛 #PBR #SportsMarketing