Our starlingsupshot brand design ended with 3 clean marks (and a slew of variants). The newest upshotleague franchise was built through many iterations and story building, but in the end we went with something very clean and bold. Logos that will stand the test of time, and not feel trendy in a couple years. A brand with logos that fit into the bird theme of Baltimore, and crisp enough to be able to scale everywhere around an arena. We wanted to be a little more literal with a star based on the Star-Spangled Banner from jump street. Some tilt gives it from flare, but we never wanted to go too crazy. The Flag pattern though with where we spent time getting it just right. State flag, Baltimore city flag, how big, where, movement, it all came down to getting it just right. We also loved the roundel giving off nest vibes. ____________________________________ The Barn Creative - A Creative Branding Agency - #CreativeBranding #FranchiseBrand #TeamDefiningCreative #ElevatingSportsDesi...