how___studio Ideogram | Rebrand “Artificial Intelligence is killing creativity. Democratising design. Wiping out the written word. So why did a generative AI company come asking us for a rebrand? Because as good as it is at helping people bring their vision to life in seconds, its tools are still no match for the craft and consideration of a branding studio, and the humans in them. Ideogram knows that, and it’s hellbent on protecting it. Not a platform for everyone. But a sparring partner for world-class designers who will define the Idea Era. Generative AI has let everyone and their gran think they’re a designer. But with some pretty sloppy outputs, it’s become clear not everyone is. Ideogram is intent on raising the standards. Saving designers from six-fingered renders and textless templates, so they can solely focus on what they do best: creating beautiful, considered, world-class creative. A defining tool as we enter the Idea Era.” __ Join our all-in-one creative communit...