On day four of
#MilanFashionWeek,
#ShawnMendes,
#BrunaMarquezine and
#CamilaMorrone took a trip to Demna’s
#SS27 Gucci store; some designers put forward clever concepts, while others centred on craft. Swipe for the key highlights.
Photo: GermanLarkin
Tods kicked off the day with a light and relaxed collection, inspired by creative director Matteo Tamburini’s teen years in the ’90s, which coincided with the founding of Tod’s.
LVMH Prize finalist Institution by Galib.Gassanoff showed in de-consecrated church Chiesa di San Paolo Converso, introducing a lighter, more wearable collection, and using color for the first time.
At Blumarine, David Koma presented his California girl, with a candy pink, blue and purple palette, in his typical sheer, romantic silhouettes.
At Gucci, Demna’s Store Show saw him recreate a Gucci store in a convention centre, to tease the brand’s revamped Paris flagship, opening in October. Celeb guests included
#BiancaJagger,
#DonatellaVersace and
#CardiB.
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