Maluma surprises the students of PS 112 in East Harlem, New York City with an unforgettable business class exploring entrepreneurship, creativity, and what it takes to turn a great idea into a real business. This episode of Celebrity Substitute gives students a crash course in Business 101 as they develop their own companies and prepare to pitch their ideas to Maluma.
First, Maluma teaches the students the fundamentals of business and entrepreneurship, breaking down how an idea becomes a product, what makes a business stand out, and how successful entrepreneurs bring their visions to life. Then, he challenges the class to put those lessons into action by developing original business ideas of their own.
Working from the ground up, the students create their businesses and build pitches designed to convince Maluma that their idea has what it takes to succeed. Along the way, Maluma helps them think through their concepts, sharpen their ideas, and prepare to sell their vision.
The lesson...
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