🔎 TODAY’S DAILY SIFT: THE FEED AI is about to make content dramatically easier to create. That does not make creators less valuable. It changes what is valuable about them. YouTube is putting AI across the creator workflow. Ideas. Editing. Draft feedback. Thumbnails. A/B testing. Moderation. Translation. Viewers will be able to describe the feed they want using natural language. Ask YouTube is becoming a shopping assistant. Shorts can now become seasons and episodes instead of isolated clips. And yesterday YouTube expanded its shopping ecosystem in India with Amazon and four additional major retailers. The pattern matters more than the features. Creation. Distribution. Optimization. Commerce. One increasingly integrated system. But there is a paradox. As AI makes competent content abundant, competent content becomes cheap. What remains scarce? Taste. Trust. Point of view. Identity. Community. The creator economy is not dying. It is moving up the value...