“This city encourages people to be themselves.” Strolling through Berlin – a city that’s been a recurring fixture of her athletic career – BOSS brand ambassador #AlicaSchmidt talks style, self-expression, and the instant confidence boost that comes with the perfect fit. Alica wears key pieces from our Fall/Winter 26 collection: a herringbone set that combines a heritage-inspired fabrication with clean, contemporary lines, and a textured take on the slim-fit, single-breasted suit. Modern tailoring, redefined #BeYourOwnBOSS Discover the collection at on.boss.com/WI26/BrandCampaign Follow BOSS on Instagram: instagram.com/boss TikTok: tiktok.com/@boss Facebook: facebook.com/hugoboss Pinterest: pinterest.com/hugoboss