Your style. Your soundtrack. Your story. They all help express who you are. This season, our Fall 2026 campaign, Live Your Story, celebrates the moments where they all come together. To kick things off, watch #ElleFanning, #PinkPantheress, #ShanYichun, #SOYEON and #Lilas cross paths aboard the Coach tour bus—connecting over music and fashion and experiencing the magic of being in the moment together. 🎶: “Girl Like Me” by #PinkPantheress #CoachNY #CourageToBeReal Creative Agency: ape__cc Creative Strategy: mandailoop Photographer: elaine_Constantine Director: vincenthaycock DOP: joaodebotelho Movement Director: paulsadot Production Company: somesuchandco Stylist: Olivier Rizzo Music: PinkPantheress · “Girl Like Me"