Part one of four. Intake. Capture is the step every organization funds, and the one everybody mistakes for the whole job. Structure is the step right after it that decides whether anything downstream can work: unstructured material can be retrieved, but it cannot be cleaned on a schedule, enriched in a targeted way, or approved as a unit, because there is no unit. Forty seconds on the two steps that start the loop, and on why finishing here is how you end up with a knowledge base nobody trusts. cognatum.ai/the-loop #KnowledgeManagement #IntelligenceManagement #EnterpriseAI #Cognatum