Most organizations are not short on smart people or good ideas. They are short on clarity. In this episode of Ground Control, the podcast on AI, proposals, and governance sponsored by RocketDocs, host Perry Robinson and co-host Bryan talk with Catherine Webb, founder of Nova Grace Advisory and a governance leader who spent decades running PMOs, mergers, regulatory programs, and a multi-million dollar global AI deployment inside top-five financial institutions. The core lesson: a sound strategy still stalls when the execution model underneath it cannot turn that strategy into coordinated decisions. Catherine covers how to separate real governance from bureaucracy, where the truth disappears between project reporting and the executive dashboard, how to define who recommends, who decides, and who can stop the work, why a decision record has to preserve the why and not just the outcome, and who should own AI outcomes and hold the authority to pause. Her closing line: never forget your foun...