Elevate is the third phase of the Loop, and it is two steps: enrich, then improve. Enrich is where what people know gets added to what the systems already hold. Improve is the quieter one: not adding knowledge, making what you have better, with gaps closed where the loop found nothing and coverage widened to the questions people actually ask. Neither is anyone's job in most organizations, which is why a knowledge base that was accurate at launch is merely present two years later. cognatum.ai/the-loop #KnowledgeManagement #IntelligenceManagement #EnterpriseAI #Cognatum