September is peak entertainment: Emmys buzz, NYFW, the US Open, NFL kickoff, college sports, and TV launches all at once. 📺✨ Why does it matter for brands? kantarofficial Context Lab found campaigns are 7x more impactful when audiences are receptive, and entertainment offers a uniquely receptive space where people choose to give their attention. Regan Hall, Marketing Manager, explains how Digitas Pictures and S.W.A.T. intelligence help brands craft story-led content people actually want to watch, powered by data and strategic insight. Tune in. #Digitas #Sports #Emmys #BrandStorytelling #NetworkedExperiences #InternetCulture #TentpoleStrategy #BrandedEntertainment