The World Endurance Championship just remade a scene from Pixar's Cars for their 6 Hours of Fuji. ㅤ It might be the smartest racing promo I've seen all year. ㅤ If you've seen Cars, you know the scene: the tuner car intro that's seared into all of our childhood brains. ㅤ Well WEC just recreated it in live action, except the car in the trailer is the Toyota that won Le Mans this June, and now it's coming home to Japan for the 6 Hours of Fuji. ㅤ Now you're probably wondering, what does Lightning McQueen have to do with endurance racing? Well, nothing. But it doesn't matter, since the post racked up 2 million views in 2 days. ㅤ That's because of something we call brand association, when a brand purposefully attaches itself to something its buyers like. Just how you might follow this page if you like cars and marketing. ㅤ WEC knows we all love this scene, so they put themselves in it. ㅤ But that's not even my favorite part. Look at the cars they picked: a GT86, a GR86, an A90 Supra and a JZ...