Apparently we’re measuring the UK economy in Freddo’s now. 🍫 Small savings add up, we all agree. And £3.75 a week might be welcome... but surely the ambition has to be bigger than that. Because there’s a difference between helping people save a few pounds and having the bigger conversation about productivity, ownership, assets and how people actually build wealth. Cheaper Freddos? Lovely. But I think the conversation should move from “how do we make life slightly cheaper?” to “how do we help people become meaningfully wealthier?” What do you think? Comment below 👇 #Freddonomics #Freddo #UKEconomy #CostOfLiving #PersonalFinance