When Coca-Cola completely flipped the GTA formula in this iconic 2006 commercial. 🥤🎮🔥 What if the world of Grand Theft Auto suddenly stopped being about chaos… and started being about doing good? That was the clever idea behind Coca-Cola’s famous “Happiness Factory” / GTA-style advertising campaign from the mid-2000s, which played with the visual language of open-world crime games while turning the usual formula completely upside down. Instead of the protagonist stealing cars, escaping police and causing destruction, the commercial presents a world where the same kind of gritty urban environment can be used for something completely different. The clever part is the contrast. GTA had become famous for its open-world freedom, crime, chaos and over-the-top missions. Coca-Cola took some of those familiar visual cues and transformed the idea into a story about community, kindness and positive interactions. It was basically the advertising equivalent of saying: “What if the game ha...