What turns a store opening into a citywide moment? For our #25YearsForward series, Tyler Grahame, Account Manager, Consumer at Allison Los Angeles, shares how the team brought Primark’s Manhattan debut to life, and what it says about the future of brand experiences: “The shift I expect to define the next 25 years is clients doubling down on curated experiences and meeting consumers where they are. Brands are moving away from simply announcing products and toward creating experiences, and one of my favorite examples this year was Primark’s entry into Manhattan with its new New York City flagship store in Herald Square. We made sure the opening had the visibility and energy it deserved, hosting top New York journalists and influencers for an early look, securing coverage across outlets including Forbes, WWD, PEOPLE, InStyle, and E!, and helping generate excitement that translated into thousands of shoppers on opening day.” Our campaign positioned Primark’s opening as a bigger story about...