Attention is the scarcest resource in business. Reese Witherspoon discusses why brands that put women at the center of the story win and how leaders can build lasting relevance.
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Timestamps:
0:00 Introduction and career
2:24 The legacy of Elle Woods
8:07 Founding Hello Sunshine
12:59 Entrepreneurship and risks
14:52 Business lessons and focus
18:02 Learning through doing
21:06 Building strong relationships
25:55 Telling women's stories
31:25 Reese's Book Club success
36:17 Navigating a changing landscape
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This video comes to you from Dreamforce 2026, the conference that helps you unlock unprecedented success with the power of trusted AI Agents, real-time data, and CRM. This is where you become an Agentic Enterprise.
Watch Marc Benioff's opening keynote here:
youtu.be/wYFt9NCYaVI
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