When was the last time you went somewhere without your phone?
#Pinterest continued its campaign to get users offline at the final regular season #NYLiberty game with the Pinterest Locker Room. The activation allowed guests to put their phones in #Yondr pouches through the first half, at which point they could unlock their phones and win a prize.
The goal was to invite #Liberty fans to trade screen time for real-time fan connection, hopefully inspiring participants to go screen-free and enjoy the world IRL more often.
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