Whistlindiesel confirmed this 💀😂 This 1999 Toyota Hilux commercial became one of the most iconic and controversial car ads ever made in New Zealand. ⠀ Known simply as the “Bugger” ad, it follows a farmer dealing with one disaster after another while his Hilux keeps powering through the chaos. ⠀ The entire commercial was built around the idea that the new Hilux was more powerful than before, with that extra capability creating increasingly ridiculous problems around the farm. ⠀ Almost every mishap is followed by the same perfectly delivered response: “Bugger.” ⠀ When the commercial debuted in 1999, the language caused a major reaction and eventually generated 120 complaints to New Zealand’s Advertising Standards Authority. ⠀ The complaints were ultimately dismissed, and the commercial went on to become a genuine piece of Kiwi pop culture. ⠀ More than 25 years later, the combination of simple humor, practical stunts and an indestructible-looking Hilux still makes the ad memorable. ⠀ Do...