Before DICK’s was placed in Happy Gilmore 2, we helped bring DICK’S Sporting Goods into the world of another Adam Sandler film: Blended. After reading the script, we saw that Adam Sandler’s character worked at a local sporting goods store, and identified an opportunity to turn that fictional setting into a real DICK’S location. From there, we worked with production and the studio to coordinate a two-day shoot at a DICK’S Sporting Goods store in Atlanta, where Adam Sandler and Shaquille O’Neal appeared as store employees. The result was more than a background logo. DICK’S became part of the character’s world, through the store setting, employee wardrobe, badge, and beginning part of the storyline. Years later, Blended continues to reach audiences through cable and streaming, showing how a well-integrated entertainment-marketing moment can keep delivering long after release. Next up: how the relationship continued with DICK’S Sporting Goods in Happy Gilmore 2. #EntertainmentMarketin...