9 years ago today, Rich the Kid dropped “New Freezer” featuring Kendrick Lamar. Released on September 26, 2017, the track quickly became one of Rich the Kid’s biggest songs and a standout moment from that era of hip-hop. The icy production, catchy hook, and Rich’s confident energy made the record instantly memorable, while Kendrick came through with a guest verse that took it to another level. “New Freezer” would later appear on Rich the Kid’s debut album, The World Is Yours, and helped introduce him to an even bigger audience. Nine years later, the song still brings back the energy of 2017 and remains one of the most recognizable records in Rich the Kid’s catalog. 🧊🔥 #rapmusic #kendricklamar #richthekid