Twitter acquired Vine in 2012, giving it an early lead in short-form video years before TikTok became a global phenomenon. But when Vine's biggest creators reportedly asked for financial support in exchange for exclusive content, Twitter declined, concerned it would set a precedent for paying creators. Many top creators eventually left, and Vine shut down while short-form video continued exploding elsewhere. It's a case study in why keeping creators invested in a platform can be just as important as building the technology itself. Watch the full video here: youtu.be/3CQ4UqAUy3Q #vine #twitter #tiktok #socialmedia #business