As inflation pushed costs higher, PepsiCo raised Doritos prices while reducing the amount of product in some packages. The strategy depended on customers being willing to keep paying a premium for the brand, but cheaper alternatives and competitors gave shoppers more options. As sales came under pressure, PepsiCo began adjusting its pricing strategy to win consumers back. It's a classic lesson in what can happen when a brand tests the limits of customer loyalty. Watch the full video here: youtu.be/WhVSww5fzBA #doritos #pepsico #walmart #business #inflation